Guides for posting on the open networks.
How scheduling actually works on Bluesky and Mastodon, written by the person who built the tool — including the parts where you do not need it.
GuidesHow to schedule social media posts with ChatGPT
ChatGPT can't post to Instagram or TikTok by itself. Connected to a scheduler over MCP, it can. The setup, what to ask it, and where it still falls short.
GuidesHow to schedule social media posts with Claude
Add a scheduler from Claude's connector directory, then ask Claude to write, schedule and check your posts on any plan. The setup, good prompts and the limits.
GuidesBuffer pricing in 2026: what 3, 10 and 25 channels really cost
Buffer charges per channel, with lower rates past ten and a Team plan at double the rate. What 3, 10 and 25 channels cost, from its own calculator.
GuidesHootsuite pricing in 2026, and whether there's still a free plan
No free plan, $99 per user for up to 10 accounts, and approvals on the $399 tier. What Hootsuite costs at 3, 10 and 25 accounts, from its own plans page.
GuidesHow to schedule Facebook posts: Pages, Reels, Stories and Groups
Schedule a Facebook Page post up to 29 days ahead, find it again, and know what can't be scheduled at all, with Meta's own steps for each.
GuidesFacebook scheduled post didn't post? Every cause, and the fix
The post vanished, the schedule button is missing, or a scheduler says your Page needs attention. What each symptom means and what actually fixes it.
GuidesCan you schedule posts in a Facebook Group? What still works
Group admins and moderators can schedule posts inside the Group. Schedulers can't, since Meta removed the Groups API in April 2024. Here is what works instead.
PlaybooksThe best time to post on Mastodon (and why we did not measure it)
We ran a real study on Bluesky and found posting time barely mattered. Here is what that implies for Mastodon, and why we did not build the same dataset here.
GuidesHow to schedule Bluesky posts in 2026
Bluesky still has no scheduler of its own. Here is how to get posts going out on a schedule, including the app password step that stops most people.
GuidesHow to schedule Mastodon posts (and when you don't need a tool)
Mastodon has a scheduler. It is just not where you would look for it. Here is how to reach it for free, and the point at which something more is worth it.
GuidesBluesky app passwords: what they are, and whether it is safe to give one out
A tool is asking for an app password and you want to know what you are handing over. Exactly what one can and cannot do, and how to judge whether to give it.
GuidesWhy your Mastodon server's character limit isn't 500
500 is the default, not the rule. Here is how Mastodon counts, which servers change it, and what happens when you post across several.
GuidesBluesky threads: how to write one people actually read
How threading works on Bluesky, why auto-splitting a long post produces a bad thread, and how to structure one that holds attention.
GuidesHow to cross-post between Bluesky and Mastodon
Three ways to be on both without writing everything twice — bridging, scheduling to both, or posting natively. What each costs you.
PlaybooksHow often should you post on Bluesky?
There is no magic number, but there is a right way to think about it — and on a chronological feed the answer is different from everywhere else.
GuidesBluesky analytics: what you can actually measure
Bluesky has no analytics dashboard, and the API exposes less than you would expect. An honest account of what is measurable and what is not.
GuidesWhat is the fediverse? A plain guide for people who post
Servers, ActivityPub, and why Mastodon works the way it does — explained for someone who wants to post, not build a server.
GuidesBluesky vs Mastodon vs Threads: which should you post on?
Bluesky, Mastodon and Threads look similar and behave nothing alike. What each network is actually good at, and who should pick which one.
PlaybooksRunning a Mastodon account for a project or community
Posting as an organisation on a network built for people. What works, what gets you muted, and how to handle it when more than one person posts.
GuidesWhy scheduled posts fail, and what to do about each cause
Expired connections, rejected media, rate limits, silent tools. The handful of things that actually go wrong, and how to tell them apart.
PlaybooksA social media content calendar that survives a real week
Most content calendars fail in week three. Here is a structure built around the weeks when you have no time, because those decide whether it works.
PlaybooksA social media approval workflow for freelancers with one client
Agency approval tooling is built for teams of twelve. Here is a workflow that fits one person and one client without adding seats or software.
GuidesHow to schedule Facebook Page posts without Meta Business Suite
Business Suite is free and does the job for Facebook and Instagram. Here is exactly when it stops being the right tool, and what to use instead.
GuidesMoving from Buffer without losing your queue
Moving from Buffer: what transfers, what does not, and the order to switch in so you never have a day with nothing scheduled on any channel.
Try the scheduler these guides describe
Free plan, no credit card, and about five minutes to your first scheduled post.
Start for free