FREE TEMPLATE
2027 social media content calendar template
Every date in 2027 worth planning a post around, from New Year's Day to Cyber Monday, with a post idea for each. Download it as a spreadsheet, write your posts in it, and upload it to a scheduler: the columns are the ones PostDaily's bulk import reads, so the finished sheet becomes a queue in one go.
21 dates. Opens in Google Sheets (File, Import, Upload), Excel or Numbers.
The 2027 dates
January
- Fri 1 JanNew Year's DayWhat you're building or changing this year, in one sentence.
February
- Sun 14 FebValentine's DayA thank-you to a customer or a behind-the-scenes favourite.
March
- Sun 7 MarMothering Sunday (UK and Ireland)A story from your audience, with permission.
- Mon 8 MarInternational Women's DayCredit a woman whose work shaped yours, by name.
- Sat 20 MarInternational Day of HappinessThe small thing your product or work makes easier.
- Sun 28 MarEaster SundayOpening hours or a short seasonal note.
April
- Thu 22 AprEarth DayOne concrete thing you changed, not a pledge.
May
- Sun 9 MayMother's Day (US, Canada, Australia and many others)A story from your audience, with permission.
June
- Tue 1 JunPride Month beginsSupport that goes beyond a logo change: a person, a cause, a link.
- Sat 5 JunWorld Environment DayA before-and-after of something you made more sustainable.
- Sun 20 JunFather's Day (US, UK, Canada and many others)A behind-the-scenes photo from someone on the team.
- Wed 30 JunSocial Media DayYour most useful post of the year so far, reshared with context.
October
- Sun 10 OctWorld Mental Health DayA practical resource, not a slogan.
- Sun 31 OctHalloweenSomething playful from the team or the community.
November
- Thu 25 NovThanksgiving (US)Thank the people who made the year: customers, collaborators, team.
- Fri 26 NovBlack FridayThe offer, the terms and the end time, in the first line.
- Sat 27 NovSmall Business Saturday (US)A small business you rely on, tagged.
- Mon 29 NovCyber MondayLast call on the offer, with the exact end time.
- Tue 30 NovGiving TuesdayA cause you support, and how people can help.
December
- Sat 25 DecChristmas DayA short seasonal note and your holiday hours.
- Fri 31 DecNew Year's EveThe year's best post or moment, and thank you.
How to use it
- Download the CSV and open it in your spreadsheet app. Each row is one post, scheduled on its date at the time you chose.
- Replace the bracketed idea with your own post, add an image link where you have one, and delete the dates that don't fit you.
- Add your own dates: launches, events, anniversaries. Leave the time blank on a row and it goes to your queue instead.
- Before you upload, run it through the bulk CSV checker to catch any row the import would reject.
Plan as far ahead as you like: PostDaily schedules up to 12 months out, so the whole year can be queued today. The networks' own schedulers stop sooner; Instagram's app and Pinterest's scheduler both reach 30 days ahead.
Common questions
- What is a social media content calendar?
- A plan of what you will post, where and when, usually a month or a quarter ahead. The useful ones are a spreadsheet: one row per post, with the text, the image, the network and the time. This one starts you with the dates of 2027 worth planning around.
- How do I use this calendar in Google Sheets?
- Download the CSV, then in Google Sheets choose File, Import, Upload, and pick the file. Each row is one post: replace the idea in brackets with your own text, add an image link if you have one, and delete the dates you won't use.
- Can I import the calendar straight into a scheduler?
- Into PostDaily, yes: the columns are exactly the ones its bulk import reads, so once you've written the posts, one upload turns the sheet into scheduled posts. Run it through the free CSV checker first to catch any row the import would reject.
- Are the 2027 dates correct?
- Movable dates are calculated rather than typed in: Easter falls on 28 March 2027, US Mother's Day on 9 May, Father's Day on 20 June and US Thanksgiving on 25 November, which puts Black Friday on the 26th and Cyber Monday on the 29th. Dates that are fixed, like Earth Day on 22 April, are fixed.
Turn the plan into a queue
Upload the finished sheet to PostDaily and every row becomes a scheduled post, on Instagram, Facebook, TikTok, X and the rest. Free plan, no credit card.