Hootsuite pricing in 2026, and whether there's still a free plan

No free plan, $99 per user for up to 10 accounts, and approvals on the $399 tier. What Hootsuite costs at 3, 10 and 25 accounts, from its own plans page.

Hootsuite has no free plan. Its cheapest plan, Standard, costs $99 per user per month on annual billing and connects up to 10 social accounts. There is a 14-day free trial that needs no card. Every figure below comes from Hootsuite's own plans page and help centre, read on 28 September 2026.

Hootsuite's plans at a glance

• Standard: $99 per user per month. Up to 10 social accounts.
• Professional: $199 per user per month. Unlimited social accounts. Hootsuite marks it as the most popular plan.
• Advanced: $399 per user per month. Unlimited accounts, plus approval workflows and team routing.
• Enterprise: priced on request. Listening, SSO and compliance tools.

All four prices are for annual billing; the plans page says so in its footnote. Monthly billing exists, and Hootsuite says annual billing gives "a lower per-user monthly rate", but it does not publish the monthly figure. If you plan to pay month to month, expect more than the numbers here.

Is there a free plan?

No. The plans page lists Standard, Professional, Advanced and Enterprise, and the only free option is the trial. The trial runs 14 days, needs no credit card, and Hootsuite says it will not charge you automatically when it ends. Two limits are worth knowing before you judge the product by it: posting is capped at 10 to 20 posts a day per organisation, and bulk scheduling is switched off until you pay.

Hootsuite does keep a set of free tools, such as caption, hashtag and bio generators. They are useful, but they are not a scheduler.

What it costs at 3, 10 and 25 accounts

Hootsuite charges per person, not per account, so the account count barely matters until you pass ten. People are what multiply the bill. Worked from the annual prices:

• One person, 3 accounts: Standard, $99 a month, or $1,188 a year.
• One person, 10 accounts: still Standard, $99 a month. Ten is the cap.
• One person, 25 accounts: Professional, $199 a month, or $2,388 a year. Standard stops at 10, and Hootsuite does not price extra accounts as an add-on; its help centre suggests removing one when you reach the limit.
• Three people, 10 accounts: Standard for each, 3 × $99 = $297 a month, or $3,564 a year.
• Three people who need approvals: Advanced for each, 3 × $399 = $1,197 a month, or $14,364 a year.

That last line is the one that surprises agencies. Post approval workflows are only included on Advanced and Enterprise, and the approver has to be a member of your Hootsuite organisation, which means a paid seat. Approvals from people outside the organisation can only be recorded after the fact, and only on Enterprise.

What each step up buys

• Every plan: the shared inbox, bulk scheduling of up to 350 posts from a CSV, 100 AI credits a month, 7 days of Quick Search, and benchmarking against 5 competitors.
• Professional adds: unlimited accounts, DM automations and auto-responses, AI smart replies, custom reports, 30 days of Quick Search, trend forecasting, and 20 competitors.
• Advanced adds: post approval workflows, internal comments, message assignment and routing, and the ability to suspend scheduled posts.
• Enterprise adds: Talkwalker listening with 13 months of history and alerts, SSO, compliance tools, and employee advocacy.

Hootsuite publishes to Facebook Pages, Instagram business and creator accounts, LinkedIn, Threads, X, TikTok, Bluesky, YouTube and Pinterest. Google Business Profile and WhatsApp are connected to the inbox only, and Mastodon is not on the list.

The small print

• Refunds: Hootsuite's payment terms say fees for paid services are non-refundable.
• Cancelling: cancellation takes effect at the end of the period you have paid for, and annual billing is an annual commitment.
• Nonprofits: Hootsuite offers up to 60% off, which it lists as $39 for Standard, $79 for Professional and $159 for Advanced, per user per month.

Is Hootsuite worth it?

For a marketing team that answers customers from its social tool every day, often yes: the inbox, automations and reporting are where the money goes, and a publishing-only scheduler does not replace them. For a creator, a freelancer or a small team that mostly needs posts to go out on time, you are paying per person for a lot you will not open.

If you are weighing it against a per-channel model instead, Buffer's pricing worked out the same way is the useful comparison. And PostDaily vs Hootsuite covers where Hootsuite is the better choice and who should stay. PostDaily has a permanent free plan and paid plans with seats included; current prices are on the pricing page.