Later pricing in 2026: what 1, 5 and 10 brands really cost
Later starts at $25 a month for one social set and one user. What each plan includes, how social sets and post limits work, and what 1, 5 and 10 brands cost.
Short answer
Later's cheapest plan, Starter, is $25 a month or $18.75 billed yearly, for one social set (one profile on each of 8 networks), one user and 30 posts per profile a month. Growth is $50 and Scale $110 a month. Every paid plan has a 14-day free trial that needs a card.
Later prices by social set: one profile on each network it supports, which is roughly one brand. Every figure here comes from Later's own pricing page and help centre, read on 11 November 2026, in US dollars.
Later's plans at a glance
| Starter | Growth | Scale | |
|---|---|---|---|
| Monthly | $25 | $50 | $110 |
| Billed yearly (per month) | $18.75 | $37.50 | $82.50 |
| Social sets | 1 (8 profiles) | 2 (16 profiles) | 6 (48 profiles) |
| Users | 1 | 2 | 4 |
| Posts per profile a month | 30 | 180 | Unlimited |
| AI credits a month | 5 | 50 | 100 |
| Analytics history | 3 months | 1 year | 2 years |
| Approvals and social inbox | No | Yes | Yes |
| Extra social set | Not sold | $15 ($11.25 yearly) | $15 ($11.25 yearly) |
| Extra user | Not sold | $5 ($3.75 yearly) | $5 ($3.75 yearly) |
Yearly billing is 25% off. Later's pricing page calls that three months free, while its help centre still says four; the yearly prices in the table are what checkout shows. The current plans date from 1 July 2025; plans bought before then, including Advanced, are legacy plans.
How social sets and post limits work
A social set holds one profile from each of Later's 8 networks: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube (Shorts only) and Snapchat. Two Instagram accounts need two sets. Post limits count per profile, not per set, and a post counts when it is scheduled, not when it publishes: on Starter, one Instagram and one TikTok account get 30 posts each.
Later doesn't publish to X (it ended X support on 28 August 2025), Bluesky or Mastodon. A first comment works on Instagram only.
What it costs at 1, 5 and 10 brands
- One brand, one person, up to 30 posts per profile: Starter, $25 a month or $225 a year.
- One brand that posts more often, or two people: Growth, $50 a month or $450 a year. Growth's two sets also cover a second brand.
- Five brands, two people: Growth plus 3 extra sets, $95 a month, or $71.25 a month billed yearly ($855 a year).
- Ten brands, three people: Scale plus 4 extra sets, $170 a month, or $127.50 a month billed yearly ($1,530 a year). Growth with 8 extra sets and one extra user costs $175 a month and allows only 180 posts per profile.
The pattern: Later is cheap for one brand and one person, and the extra-set price decides everything after that. Starter can't add sets or users at all, so a second person means Growth.
Approvals on Growth and Scale
Approval workflows start on Growth. Only a Later user with the Reviewer role can approve a post, so a client who approves needs a seat. People without an account can get a share link, but they can only leave comments, and the link expires after 7 days. Approval doesn't stop a scheduled post from publishing unless the owner turns off publishing without approval for members. Social media approval tools compares this with other schedulers.
The small print
- Free trial: 14 days on any paid plan, one per account. You enter a card at checkout, and the plan starts and is charged when the trial ends unless you cancel.
- Free plan: Later's help centre still lists one (1 social set, 1 user, 12 posts per profile a month, no Instagram carousels or Stories), but the pricing page no longer shows it.
- Refunds: plans aren't refundable; exceptions are case by case.
- Nonprofits: 50% off the annual Growth plan.
Later pricing questions
How much does Later cost per month?
Starter is $25 a month, Growth $50 and Scale $110, or $18.75, $37.50 and $82.50 a month billed yearly.
Does Later have a free plan?
Later's help centre still lists a free plan with 12 posts per profile a month, but the pricing page only shows the three paid plans and a 14-day trial.
Do you need a credit card for the Later free trial?
Yes. You enter a card at checkout, and the plan is charged when the 14 days end unless you cancel first.
How many users does each Later plan include?
One on Starter, two on Growth and four on Scale. Growth and Scale can add users for $5 a month each; Starter can't.
Does Later work with X (Twitter)?
No. Later ended X support in August 2025, and it doesn't publish to Bluesky or Mastodon either.
If Later doesn't fit
If you post to X, Bluesky or Mastodon, or need a client to approve without paying for a seat, PostDaily vs Later covers where each one is the better choice. PostDaily's plans include seats and a channel allowance at one price; current prices are on the pricing page. The best Later alternatives compares eight other tools by what you need.
Last checked against later.com/pricing and Later's help centre.
