How to schedule LinkedIn Company Page posts, and who can
Only a Page's super admins and content admins can schedule its posts. The roles, the steps in the admin view, what Pages can't schedule, and the scheduler way.
Short answer
A LinkedIn Page's super admins and content admins can schedule its posts: open the Page's admin view, go to Page posts, start a post, click the clock icon and pick a time from one hour to three months ahead. Pages can't schedule polls, multi-photo posts, reshares, events, jobs or service posts.
Who can post and schedule as a Page
- Super admin: everything, including managing other admins.
- Content admin: creates, schedules and manages posts, boosts them and runs events.
- Analyst: sees analytics only, and can't post.
- Paid media roles (such as Sponsored Content poster) work in Campaign Manager and have no admin view of the Page.
The Curator role no longer exists: LinkedIn started retiring it in November 2024 and made curators analysts. LinkedIn's help centre also says only super admins and content admins can post as the Page through other sites and apps, which is why a scheduler shows only the Pages where you hold one of those roles.
How to schedule a Page post
- 1Go to the Page's super admin or content admin view, and click Page posts in the left menu. On mobile, open the Page Dashboard, then Page posts.
- 2Click Start a post, then the clock icon.
- 3Choose a date and time between one hour and three months from now. The time follows your location.
- 4Click Next, finish the post, and click Schedule.
Pages can schedule newsletter editions and articles too, from the clock icon in the article editor. Posts with several photos, polls, reshares, events, jobs and service posts have to go out at the time you post them.
| Page post | Can be scheduled in LinkedIn? |
|---|---|
| Text, a link or one photo | Yes |
| Video | Yes |
| Document (PDF) | Not on LinkedIn's list of exceptions |
| Several photos | No |
| Poll | No |
| Reshare of another post | No |
| Event, job or service post | No |
| Newsletter edition or article | Yes, from the article editor |
Plan around the one-hour minimum: a Page post can't be scheduled for less than an hour from now, so anything more urgent has to be posted straight away. At the other end, three months is the limit, which is enough for a quarter's campaign but not for dates later in the year.
Scheduled Page posts are shared by every admin: anyone with the role can edit, reschedule, publish or delete them, as seeing scheduled posts on LinkedIn explains.
Scheduling Page posts with PostDaily
Connect your LinkedIn account and PostDaily adds each Page you administer as its own channel, with its own queue and posting times, beside your profile. Write the post with images, a video or a PDF, add up to 5 first comments, and schedule it up to 12 months ahead. For Page posts, PostDaily also reads impressions, unique views, clicks and reactions, and shows the post's comments; LinkedIn doesn't give scheduling apps the analytics of personal posts.
LinkedIn is still reviewing PostDaily's access, so every customer currently shares one daily allowance of LinkedIn requests, and a post turned away for that reason is retried automatically. The general steps are in how to schedule a LinkedIn post, and document posts in how to post a PDF on LinkedIn.
Company Page questions
Can a content admin schedule LinkedIn Page posts?
Yes. Super admins and content admins can create, schedule and manage posts as the Page. Analysts can't post.
Why can't I schedule a poll on my LinkedIn Page?
LinkedIn doesn't allow scheduling polls, multi-photo posts, reshares, events, jobs or service posts on Pages. Post them at the time instead.
Why doesn't my LinkedIn Page show up in a scheduling tool?
Only super admins and content admins can post as a Page through other apps. Ask a super admin to give you one of those roles, then reconnect.
Last checked against LinkedIn Help and LinkedIn's API documentation.
