Metricool pricing in 2026: what 1, 10 and 25 brands really cost
Metricool is free for one brand, then $25 a month for five on Starter. What the plans include, what X and teams cost extra, and what 1, 10 and 25 brands cost.
Short answer
Metricool has a free plan for one brand and 20 posts a month. Paid plans are sold in bundles of brands: Starter is $25 a month for up to 5 brands ($20 billed annually), and Advanced, which adds a team and approvals, starts at $67 a month for 15 brands ($53 annually).
Metricool prices by brand, not by user or channel. A brand is one business or client, with one profile on each network. Every figure here comes from Metricool's own pricing page and help centre, read on 11 November 2026, in US dollars before tax.
Metricool's plans at a glance
| Plan and brands | Monthly | Billed annually (per month) |
|---|---|---|
| Free, 1 brand | $0 | $0 |
| Starter, up to 5 brands | $25 | $20 |
| Starter, up to 10 brands | $45 | $36 |
| Advanced, up to 15 brands | $67 | $53 |
| Advanced, up to 25 brands | $107 | $85 |
| Advanced, up to 50 brands | $210 | $159 |
| Custom, more than 50 | On request | On request |
There is no paid plan for a single brand: Starter begins at 5 and Advanced at 15. To manage 11 brands you need Advanced, even on your own. Paying annually saves about 20% on most tiers; only the 50-brand tier reaches the 24% the pricing page advertises.
What each plan includes
- Free: 1 brand, 20 published posts a month (YouTube is capped at 10 videos), 30 days of analytics, 5 fixed competitors and 5 AI credits. No LinkedIn and no X. It never expires and needs no card.
- Starter: unlimited posts under a fair-use policy, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports, Canva and Google Drive. One login only: Starter has no team members.
- Advanced: everything in Starter, plus unlimited team members, client collaborators per brand, an approval system, custom report templates, the Looker Studio connector and Metricool's API.
- Custom: more than 50 brands, white label and a dedicated account manager, priced on request.
Every plan, Free included, publishes to Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch and Google Business Profile. LinkedIn needs Starter or above. Mastodon isn't supported.
What costs extra
- X (Twitter): $10 a month for each connected X account, on Starter and Advanced. Free can't connect X at all. The price rose from $5 on 13 July 2026; accounts that already had the add-on keep $5.
- Advanced Analytics: from $12 a month on Starter and from $36 a month on Advanced.
- Flows (comment-to-DM automations): $12 for 2,500 runs a month, then $0.01 per run.
- Hashtag tracking: $25 a day.
Extra brands aren't sold one at a time: you move up to the next tier. Extra team members are free, but only on Advanced.
What it costs at 1, 10 and 25 brands
- One brand, without LinkedIn or X, up to 20 posts a month: Free.
- One brand that needs LinkedIn or more posts: Starter's 5-brand tier, $25 a month or $240 a year. Add X and it is $35 a month.
- Ten brands, one person: Starter, $45 a month or $432 a year.
- Ten brands, a team of three: Advanced, because Starter has one login. The 15-brand tier is $67 a month or $636 a year.
- 25 brands, a team: Advanced, $107 a month or $1,020 a year. Each X account adds $10 a month.
The pattern: Metricool is cheap per brand, and the free plan is generous for one business. The step that costs most is the one from working alone to working with someone, because a second login means Advanced.
Approvals on Advanced
On Advanced, you can send a post for review to someone without a Metricool account: they get a review link by email, which renews itself every 72 hours. A rejected post doesn't publish. If a post is still waiting for approval when its time comes, Metricool waits 3 hours and then doesn't publish it. Social media approval tools compares this with other schedulers.
The small print
- Free trial: none on the pricing page. Trials come only through promotional codes, which need a card or PayPal.
- Refunds: a full refund within 15 days of your first purchase. Renewals aren't refundable, and annual plans aren't refunded part-way.
- Nonprofits: Metricool mentions a discount but publishes no amount.
- Currency and tax: prices are shown in US dollars or euros, before VAT.
Metricool pricing questions
Is Metricool free?
Yes, for one brand and 20 published posts a month, with 30 days of analytics. The free plan doesn't include LinkedIn or X.
How much does Metricool cost per month?
Starter is $25 a month for up to 5 brands, or $20 billed annually. Advanced starts at $67 a month for 15 brands, or $53 annually.
Does Metricool have a free trial?
Not on its pricing page. Metricool offers trials through promotional codes, which need a card or PayPal to activate.
How many users can Metricool have?
One on Free and Starter. Advanced allows unlimited team members at no extra cost.
Does Metricool charge for X (Twitter)?
Yes: $10 a month for each X account, on Starter and Advanced. The free plan can't connect X.
If Metricool doesn't fit
If you need Mastodon, or several people on fewer than 15 brands without paying for Advanced, PostDaily vs Metricool covers where each one is the better choice. PostDaily's plans include seats and a channel allowance at one price; current prices are on the pricing page. The best Metricool alternatives compares the other tools by what you need.
Last checked against metricool.com/pricing and Metricool's help centre.
