POSTDAILY VS METRICOOL

Looking for a Metricool alternative?

Metricool is an analytics tool that also schedules, and at its price the analytics are remarkable: competitor tracking, ads reporting and unlimited history on the entry plan. It is also cheap for one person running several brands. The limits people hit are elsewhere: the Starter plan has no team members, X is a paid add-on per account, and there is no Mastodon.

Who should use which

Stay with Metricool if analytics is the reason you open it: competitor tracking, ads reporting, long history, Looker Studio. Stay too if you work alone across many small brands, where Starter's price is hard to match, or if you need LinkedIn or Google Business Profile. PostDaily fits a small team that needs more than one login without jumping to Advanced, anyone posting to X across several accounts, and anyone on Mastodon.

Where Metricool is the better choice

Leading with this because it decides the question for a lot of people, and you should not have to dig for it.

Its analytics are in a different league

Metricool's Starter plan analyses up to 100 competitors and keeps unlimited analytics history. It connects Facebook, Google and TikTok ads, and Advanced adds a Looker Studio connector and an API. PostDaily's analytics cover your own posts, kept for 7 to 90 days depending on plan. If reporting is why you open the tool, Metricool wins.

Very cheap for one person with several brands

Starter is $25 a month, or $20 billed annually, for five brands, each with one profile on every network it supports. For a solo freelancer managing a handful of small clients, that is a lot of accounts for the money.

A free plan with more room than ours

Metricool's free plan never expires and allows one brand with up to 20 posts a month, though not on LinkedIn or X. PostDaily's free plan is one channel and five scheduled posts a month.

It publishes to networks we don't

Metricool publishes to LinkedIn and Google Business Profile, which PostDaily does not yet, and schedules first comments on LinkedIn and TikTok as well.

Where PostDaily is the better fit

Teammates on the mid plan

Metricool's Starter plan has no team members; adding anyone means Advanced, from $67 a month or $53 billed annually. PostDaily's Pro plan includes three seats, and Agency ten.

X without a per-account add-on

Metricool charges $10 a month for each connected X account, on every plan. On PostDaily, X is part of every paid plan, with a monthly X budget that grows with the plan.

Mastodon

Mastodon is not among the networks Metricool publishes to. PostDaily posts to any Mastodon server and holds each post to that server's own character limit.

Built around publishing that recovers

Each channel has its own weekly posting grid and the queue fills from it. When a network errors, PostDaily retries what is worth retrying, shows the network's own message for what is not, and holds a disconnected channel's posts until you reconnect instead of failing them.

Side by side

Metricool figures taken from their own pricing page on . Prices change — check theirs before deciding.

 MetricoolPostDaily
Free plan1 brand, 20 posts a month, no LinkedIn or X1 channel, 5 posts a month
Billing modelPer bundle of brandsPer plan, channels and seats included
Entry list price$25 / month for 5 brands; $20 billed annuallySee pricing
Team membersNone on Starter; Advanced from $67 / month3 on Pro, 10 on Agency
X accounts$10 / month per accountIncluded on paid plans, with a monthly budget
AnalyticsCompetitors, ads, unlimited historyYour own posts, 7 to 90 days
No-login client reviewAdvanced and upPro and up
Networks10, incl. LinkedIn; no MastodonBluesky, Mastodon, X, Instagram, Facebook, TikTok, Threads, YouTube and Pinterest live; LinkedIn next

Common questions

Is PostDaily cheaper than Metricool?
For one person with several brands, usually not: Metricool's Starter is $25 a month, or $20 annually, for five brands. Once a second person needs access, Metricool's Advanced plan starts at $67 a month, and each X account adds $10; PostDaily's plans include seats and X. Compare plans on our pricing page.
Does Metricool support Mastodon?
Mastodon does not appear in Metricool's list of networks it publishes to, checked on 27 September 2026. PostDaily publishes to any Mastodon server.
What does Metricool do that PostDaily does not?
Competitor analysis, ads reporting for Facebook, Google and TikTok, unlimited analytics history, a Looker Studio connector and API on Advanced, first comments on LinkedIn and TikTok, and publishing to LinkedIn and Google Business Profile.
Can I move my scheduled posts across?
Put your planned posts into PostDaily's CSV columns and upload up to 100 rows at a time; the free bulk CSV checker flags any row the import would reject. Each channel is reconnected through that network's own sign-in.

Try it before you decide

The free plan is permanent and needs no card, so you can schedule a real post before you move anything.

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