How to schedule Facebook Reels

Yes, you can schedule Facebook Reels — on a Page, not on a personal profile. Facebook only lets Pages publish through its scheduling tools and its API, so both Meta Business Suite and PostDaily need a Page you manage. You need full control of the Page or content permission on it.

In Meta Business Suite (free)

1. 1
   Open Meta Business Suite and click Create reel

   It's on the home page and on the Content tab. On mobile, tap + and choose Reel.

2. 2
   Choose the Page and add your video

   Under Post to, pick the Page. Add the video, pick a thumbnail and write the caption.

3. 3
   Pick Schedule, then a date and time

   After the editing step, choose to schedule instead of sharing now, set the time and click Schedule.

Scheduled Reels appear under Content → Posts and reels → Scheduled, where you can reschedule or move them to drafts.

In PostDaily

1. 1
   Attach one video and choose Reel

   The format control sits above the editor. Reel is disabled while an image is attached, because a Reel is one video only.

2. 2
   Write the caption

   Your post text becomes the Reel's caption. There is no separate title field, so make the first line work on its own.

3. 3
   Schedule it or add it to the queue

   Pick a time, or let the queue put it in the next open slot for that Page.

Video rules

• Length: 3 to 90 seconds. PostDaily checks this before scheduling, so a Reel that Facebook would refuse never waits in the queue.
• File: MP4 or MOV, up to 4 GB. Vertical 9:16 is what Reels are designed for; other shapes get cropped.
• Codec: H.264 is the safest export. Facebook transcodes on upload, so other codecs usually work too. Check a file before you upload it.

What a scheduled Reel can't carry

• No first comment. PostDaily adds first comments to Facebook feed posts only. Put the link in the caption, or comment by hand once the Reel is live.
• One collaborator. You can invite one other Page to collaborate, which is Facebook's limit. Use the Page's numeric ID for the most reliable invite.
• No music picker. Meta's publishing API has no way to add a track from Facebook's music library, so put the sound in the video file itself.